• REVOLUTION 3 Triathlon changing the way athletes, family members, and spectators view and participate in triathlons of all distances (kids, relay, aquabike, olympic, half, full). Offering a 2012 PRO Triathlete Prize Purze of $550,000.
    • Brooks designs high performance running shoes and gear to help you to Run Happy®
    • TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.
    • Oakley - placing the world’s finest eyewear on the world’s finest eyes since 1975.
    • Full Speed Ahead has a long tradition, we use the feedback we gain from our professional racers to improve our products. We build it, they win.
    • Splish has the most unique, beautiful, comfortable suits out there. Why wear boring blue or black, when you can make a statement with a fun suit!
    • First Endurance was started by two racing fanatics (a cyclist and a triathlete) with a healthy obsession for sports nutrition. Their mission is to integrate their passion for racing, knowledge of sports nutrition, integrity, and values to provide endurance athletes with the ultimate, scientifically validated, high-performance racing formulations.
    • Design, makes and markets carbon fiber rims, cranks, hubs, wheelsets, and accessories. Features technical and dealer information, and contacts.
    • Jack & Adam’s is a full service bicycle shop with an emphasis on triathlon. We first opened our doors on February 7, 2004 and have been awarded City Sports Magazine’s “Best of Texas” distinction each year since we opened our doors in both Bike Shop & Triathlon Store categories.
    • For over 25 years, Louis Garneau has been an innovator in the world of cycling. What started in his father's garage has grown into an internationally recognized industry leader that specializes in the design and development of technological and innovative gear.
    • ISM Saddles home of the World’s most comfortable bike seat. In just four short years, ISM has been the saddle of choice for Olympians, Ironman Triathlon Athletes, Professional European Bike Racers, and Weekend Warriors
    • CycleOps Power Provides an intuitive and customizable dashboard for managing all the metrics needed to tell you what you’re doing during a ride. At any moment you can see power, heart rate, cadence, speed, time and other basic data.
    • Recovery Pump is an FDA approved, medical grade device used for recovery in maximal, endurance sports. The Boots massage the muscles to improve circulation during use and help reduce swelling, soreness and fatigue, all while you rest and relax.
    • T3 Recovery - You don’t have to be a Triathlete to feel worn down at night - lugging groceries, mowing the lawn, chasing the kids, and working in the garden are all activities that demand recovery.
    • Yurbuds ergonomically brilliant, acoustically driven headphones provide an unparalleled level of comfort and fidelity for athletes, runners, and music lovers. The patented Ear-Lock technology guarantees a secure fit, even at extreme activity levels.
    • The Boulder Running Company takes pride in having a highly trained, committed, and experienced staff. In store we perform thousands of running and walking gait analyses, giving us added insight into each of the products we carry, how injuries occur, and how our selection of shoes can be used to solve your problems. Let us help you find the footwear, apparel, and accessories that work for you, online.
    • Brand Betty helps companies discover the essence of their “brand soul,” then strives to execute design solutions that are memorable and successful. Their objective is to bring passion and flair to your brand through logo design, print collateral, and interactive media.
    • Zinka is a California company created by Mike Rodgers, a surfer who realized the importance of having a Nosecoat that was both waterproof and a complete block from the sun. Zinka’s Nosecoat and Lip Protector were first released on the beaches and lakes of California. It spread across the nation and quickly became an international rage. Zinka’s pioneering of colored zinc oxide was a hallmark of the eighties. Nearly twenty years later, Zinka remains the number one choice of surfers, snowboarders and outdoor enthusiasts around the world.
    • Flatiron Athletic Club , since 1982, has been Boulder’s premiere athletic club. Named the “Best Gym in America” in 2006 by Men’s Journal, FAC provides top notch facilities in a comfortable and friendly environment. The FAC community includes employees and members from all walks of life. Students, seniors, beginners, and seasoned athletes all benefit from the enormous variety FAC has to offer.